Consulting
Modern Media Consulting has become a reliable source to turn to for many hopeful radio operations both within the Kingdom and regionally. It operates using an approach which is fundamentally based on localization, diligent research, and applying the most advanced technologies to specific and unique markets. Each client and their market are treated on a case-by-case basis and set-up according to a number of well-researched and documented factors. Essentially, Modern Media Consulting takes the client step by step from initially choosing the right format for the market, all the way to running advertising, operating the station, and managing revenue generation.
Five Stage Approach - Click to Enlarge
The initial phase begins with an intricate investigation into proper format, music and content exploration, technical considerations, employable talent, financial considerations, and intensive market research. Accordingly, Modern Media Consulting works with its research partners in order to reveal the most lucrative and beneficial direction a station should take in any given market, as well as to aid in creating a brand with projected longevity from the start.
When the initial research is completed, Modern Media Consulting goes directly into designing every aspect of the station including the brand itself, the on-air content, as well as details like the programming grid. In addition, Modern Media’s consultants take over the design of all off-air facets of the operation; the content team structure, the technical design of the transmission system, the sales and marketing operations, the master project plan as well as all financial aspects that need to be planned for.
During the subsequent stage, Modern Media Consulting arranges and completes all of the technical aspects of licensing the station. Modern Media’s consultants have widespread experience that extends to 5 different markets in the Middle East.
With licensing completed, the next stage incorporates the construction of the station and sets up a transparent bidding system for local contractors and engineers in order to provide the client with the best quality and value for their money. With the construction underway, the consultants are free to delve into the final phase of development – the forming, training and management of the team that will run the station and the brand. Modern Media Consulting sets procedures according to a unique, well-tested, well-developed operations manual, which in turn ensures that the quality and standard of the station remains on a consistent level, even after the consulting work is actively complete.
Content Partners
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Technical Partners
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